EXCOTEL Design Hotel Surabaya: More Than Just a Pretty Instagram Spot?
Ever walked into a hotel and felt like you stepped into a contemporary art gallery mixed with a co-working space, a spiritual sanctuary, and a rooftop hangout—all at once? Yeah, us neither. Until we checked out EXCOTEL in Surabaya. This isn’t just another place to crash. It’s a whole vibe. But does it live up to the hype? Let’s break it down.
Wait, This is a Hotel? Seriously?
First things first: EXCOTEL isn’t playing around with aesthetics. Think modern-industrial design meets intentional artistry—exposed bricks, curated installations, minimalist furniture, and lighting that just gets you. They even collaborated with international designers to make sure every corner has that “whoa” effect. It’s like your Instagram feed came to life.
But here’s the real question: is it all just for the 'gram? Surprisingly, no. They’ve managed to blend form with function. The lobby isn’t just pretty—it’s spacious and inviting. The infinity pool actually lets you swim while overlooking the city. And the co-working spaces? Actually usable. Not just decorative desks with slow WiFi.
Not Just a Bed. It’s a Whole Experience.
EXCOTEL gets that Gen Z and millennials don’t just want a room. We want an experience. Something to talk about. Something to post about. And maybe something to actually relax in.
Their F&B game is strong. From casual bites to fine dining, there’s variety. Their restaurants and cafes aren’t afterthoughts—they’re destinations. You don’t need to leave the hotel to have a great meal or a good coffee. And that 24-hour café? A lifesaver for late-night workers or early morning travelers.
Plus, with the owners also behind Shafira Tour & Travel, there’s a unique synergy. They offer bundled packages for umrah/haji pilgrims, including transit stays and prayer facilities. It’s smart. It’s niche. And it’s thoughtful.
Muslim-Friendly? Absolutely.
You don’t have to be a devout traveler to appreciate this—but if you are, EXCOTEL has you covered. Proper mushola, clean wudhu facilities, and quiet spaces for prayer. It’s not a syariah hotel, but it’s seriously accommodating. And in a city like Surabaya, that matters.
Location? Yeah, It’s Strategic.
Ahmad Yani Frontage Road. Close to the airport. Easy access to business districts. If you’re in town for work or just passing through, it’s stupid convenient. And since their soft launch, they’ve been climbing in occupancy—which says a lot about how quickly they’ve caught people’s attention.
But...Is It Actually Good? Or Just Good-Looking?
Alright, time to address the elephant in the room. Aesthetic hotels can sometimes be all facade. Pretty to look at, annoying to stay in. So—how does EXCOTEL hold up?
We won’t lie: maintaining this level of design isn’t easy. Dust gathers. Art gets old. Lights fade. The real test is whether they can keep everything fresh, functional, and clean. From what we’ve seen, they’re trying. But only time will tell if the “wow” lasts beyond the first few months.
Then there’s the price. Surabaya has no shortage of nice hotels. EXCOTEL isn’t the cheapest, but they know it. That’s why they’re big on promo packages, bundled deals, and competitive F&B pricing. You’re paying for the experience—not just the bed.
Who’s It Really For?
They say they’re for everyone—Gen Z, millennials, families, business travelers, pilgrims. Ambitious? Absolutely. Pulling it off? Mostly.
The spaces are flexible. The food menu has local favorites like rawon and rujak cingur alongside international dishes. The vibe is cool but not alienating. But if you’re not into the whole “industrial-chic” thing, maybe it’s not your cup of tea.
The Bottom Line? It’s Trying to Be Different.
EXCOTEL isn’t just a hotel. It’s a hybrid space—part hotel, part community hub, part creative den, part spiritual transit point. That’s a bold vision. And if they can sustain it, they might just redefine what a hotel in Surabaya can be.
But the real magic will depend on the little things: how comfortable the beds are, how friendly the staff is, how clean the bathrooms stay, and how good the coffee tastes at 7 AM. Because no amount of aesthetic can save bad service.
So yeah, EXCOTEL is kinda nge-hits. And for good reason. It’s fresh, it’s bold, and it’s not afraid to be more than just a place to sleep.
Would we go back? Honestly… yeah. If only for that infinity pool and the fact that we finally found a hotel that gets it.
Full Address
Address: Jl. Ahmad Yani No.119, Jemur Wonosari, Kec. Wonocolo, Surabaya, Jawa Timur 60237Telephone: (031) 99211100
Website: http://excotel.com